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SEO – Search Engine Optimisation

SEO – Social Media & Web-Marketing for 2020QCONNECT Websites

Estate agents seem to have a love-hate relationship when it comes to search engine optimization (SEO). We all want the benefits of having our website deliver qualified leads in our mailbox, but when our web-marketing strategy start to become less effective, we’re immediately inclined to move onto the next promising silver bullet.

But, there’s one thing that SEO isn’t, and that’s “instant.”

Having advised and assisted over the last 12 years dozens of estate agents with SEO, we have learned to take the long view. The fact is, online marketing for real estate is not a sprint but a full marathon, one that requires consistent SEO to adapt to the ever-changing landscape of online consumer behavior.

Knowing and applying the best SEO methods makes the difference between effective lead generation and chasing your own tail.

When we set out to create the 2020QCONNECT framework we had SEO in the forefront of our mind.  Our aim from the beginning was not only to create a platform that would give 100% Resales Online integration, are mobile friendly and easy to maintain, but most of all have all the necessary tools embedded to get optimal results for SEO & Social Media Marketing.

2020QCONNECT allows us to offer SEO services that are affordable for everyone.  SEO services that bring results!

What Matters to Google – Matters to Us All!

Mobile Friendly Websites

Google recently announced on their Webmaster blog that they are going to be boosting the effects of the mobile-friendly algorithm they launched back on April 21, 2015. Google said the update was effectuated May 2016 and it “increases the effect of the [mobile-friendly] ranking signal.”

With more than 57.5% of all internet searches being done on a mobile device, having a mobile-friendly website is now a MUST!

SEO Content

Google will send people searching for information on a topic to the highest quality, relevant pages it has in its database, often BEFORE it relies on how Google ‘used‘ to work e.g. relying on finding near or exact match instances of a keyword phrase on any given page.

When it comes to writing SEO-friendly text for Google, we optimise your real estate website for user intent, not simply what a visitor types into Google.

Google PageSpeed

Google has now confirmed that site / page speed is one of the major signals to rank pages.

Google specifically checks the server response and page load time when it considers your website ranking as page speed is important to the overall user experience.

This why optimising your website to achieve the highest possible page-speed is one of our top priorities.

SCHEMA Structured data

What is Structured Data?

Google hints it may decide to use structured data in its ranking algorithm some day. Recent signals however are indicating that some day might come very soon.

As even without effecting the current ranking algorithm Structured Data provides plenty of benefits in click rates and Social Media Marketing, we have decided to make it one of our SEO priorities.

2020QCONNECT SEO Packages

#1 Basic Package

€585 per quarter (€195 /month)

  • 10 Key-phrases
    1 high level – 2 medium – 7 low
  • 10 Landing pages
    spread over 1st three months
  • 1 news article per month
    increased to 2 /month Q2
  • auto submissions to directories
  • monthly progress report
  • Appr. 5 man-hours a month

#2 Standard Package

€1,050 per quarter (€350 /month)

  • 25 Key-phrases
    2 high level – 8 medium – 15 low
  • 25 Landing pages
    spread over 1st three months
  • 2 news articles per month
    increased to 5 /month Q2
  • manual submissions to directories
  • bi-weekly progress report
  • Appr. 10 man-hours a month

#3 Premium Package

€1.650 per quarter (€550 /month)

  • 50 Key-phrases
    5 high level – 15 medium – 30 low
  • 50 Landing pages
    spread over 1st three months
  • 5 news articles per month
    increased to 10 /month Q2
  • manual submissions to directories
  • weekly progress report
  • Appr. 20 man-hours a month

Notes

Once we have achieved page 1 position for any given search term we will add a new keyword / phrase.  We will keep on monitoring the ‘old’ search term.

High Level Key-phrases: Main locations such as Costa del Sol, Malaga, Marbella, Puerto Banus, Fuengirola, Benalmadena, Estepona, Sotogrande.

Medium Level Key-phrases: Other locations.

Low Level Key-phrases: Urbanisations.

 

 

All our SEO packages are billed quarterly and are payable up-front.

What else you can expect from our SEO services

Keyword Research

  • Get Suggestions
  • Spy on Competitors

Content Submission

  • Automatic
  • Standard
  • Local
  • Blog

Social Engagement

  • News and Blogs
  • Twitter
  • Social Traffic
  • Facebook Insights
  • Tool Summary

Internal Links Optimization

  • Link Text Analysis
  • Page Authority Analysis
  • Landing Page Analysis

Page Speed Insights

  • Google Page Speed
  • Mobile Optimization

SEO Analysis & Reports

  • On-Site Issues Overview
  • Landing Pages Overview
  • Landing Page SEO

Technical Audit & Reports

  • Page Access Issues
  • 404 Issues
  • Broken Images
  • Server Issues
  • Slow Response Time Pages

Backlink Quality Check & Reports

  • Competitor Link Profile
  • Linking Domains
  • Backlinks
  • Lost Backlinks
  • Link Texts
  • Most Linked Pages
  • Toxic Links

 

 

 

Rank Tracking Reports

  • Brief
  • Detailed
  • By Page
  • Historical Data
  • Organic Competitors
  • Competitor Overview
  • Competitor Rankings by Keyword
  • Competitor Rankings by SE

Web Analytics Reports

  • Traffic Overview
  • Social Traffic
  • Efficiency
  • Traffic by Country
  • Language of Visitors
  • Competitor Traffic

Google Search Console Reports

  • Top Queries
  • Top Pages
  • Top Countries
  • Devices

Competitor Metrics Reports

  • Competitor Traffic
  • Competitor Link Profile
  • Competitor Rankings Overview
  • Competitor Rankings by Keyword
  • Competitor Rankings by SE